Instagram is an online mobile application that is employed for sharing photos and videos. Instagram is following in the footsteps of Facebook and Twitter includes fast become a very popular social media tool. Instagram was originally developed making sure people could apply different filters to photographs that they had taken on their smartphones one the market and would allow these types of easily upload and share these photos with friends (or account followers) when using the Instagram application. More recently video was introduced to Instagram it can certainly uploaded, but Instagram videos are limited to between 3 to 15 seconds long.
Why are businesses turning to Instagram?
There tend to than 300 million buy instagram likes users worldwide.
Approximately 70 million photos are uploaded per day.
The account is ‘free’ to produce so strategies low barriers to entry.
It is really a medium that permits for easy sharing of content seven days a week.
What kind success have businesses achieved using Instagram?
Businesses with regard to Levis, L’oreal and a others tend to be able to use the tool to:
To increase awareness of their products and services.
To increase brand exposure.
To showcase their community and pro bono work to inspire and attract prospective customers to engage with their product, service or brand.
Run successful promotions, competitions and freebies.
Small Business marketing success with Instagram
Instagram may seem to be particularly popular with product based businesses considering its visual nature. Businesses that are product based such as clothing, jewellery, make up or even food based business have achieved success using Instagram. This is mainly because the application allows for photos to be posted and shared consumers either wearing or by using these products. For instance, a food manufacturer might post photos of an individual cooking with, sharing a meal, or entertaining friends using their food services. This success is not exclusive to big brands as many small businesses have been able to leverage the of Instagram to engage their attendees. For instance, Melbourne based caf The Kettle Black had over 45,800 followers in March 2016 they have achieved this through associated with of attractive photographs on the food and pictures of cafe meals that Instagram users would be attracted to, as well as using hashtags that foodies, food bloggers and also other Instagram users would have an interest in or search in support of.
Bloggers, social media stars and media personalities have amassed a loyal following online with hundreds and sometimes thousands of folks that following their Instagram reports. This ‘influencer’ group means there are many eyeballs there ready observe your products and services. The audience has now been built for you. The engagement has now been formed and reaping this manual your product uploaded onto their Instagram feed or featured along with a blogger or popular Instagram account holder will help you to expand your audience more speedily. Therefore taking the time to identify key ‘influencers’ in your industry and also you can tap into this is very important.
Hashtags – What is he?
How can they be once did increase business exposure?
I recommend that if you have an interest in getting onto Instagram you spend time up-front doing your Hashtag research. Hashtags are tags a person can can put in a caption of a graphic that you upload. To create a a hashtag you really should use the # symbol at the leading of the tag which usually add a keyword or several keywords without spaces after the hash expression. For example, you might post a product image of pair of jeans. Your hashtags could be: #fashion #style #jeans #lovethatstyle. Might possibly already know hashtags mainly because are also popular on Twitter however if you are not take an appearance online notice some involving how they have been used. The intent behind the hashtag is to tag your photo to a subject or topic category that is ‘searchable’ or ‘popular’ on Instagram.